ProMéxico is a trust fund of the Federal government of Mexico —a subdivision of the Secretariat of Economy— that promoted international trade and investment.

ProMéxico used to be in charge of the country's active participation in the international arena by firmly establishing Mexico as an attractive, safe and competitive destination for foreign investment; encouraging the exportation of national products and supporting the internationalization of Mexican companies; providing specialized advisory services to boost the export of products and services and increasing the presence of Mexican businesses abroad, and guiding the attraction of foreign direct investment (FDI) into the country.

North America: Houston, Los Angeles, Dallas, New York, Chicago and Miami in the United States, and Vancouver, Toronto and Montreal in Canada.

To be held in eight different states around the country during 2014, the event features keynote speeches, business matchmaking, panels and workshops designed to promote and facilitate exports, the internationalization of Mexican companies and attract foreign direct investment.

In addition, representatives from the main government agencies, business chambers, international bodies and universities will be available in the exhibition rooms.