"[1] Goals of the organization include improving access to practices and locker rooms, developing working relationships with all teams, and ensuring that football writers are treated in a professional manner.

The PFWA Good Guy Award has been given annually since 2005 to an NFL player "for his qualities and professional style in helping pro football writers do their jobs.

"[2] Since 1974, the PFWA has given an annual award named in memory of sportswriter Jack Horrigan, to honor a league or club official "for his or her qualities and professional style in helping the pro football writers do their job.

"[3] The most recent five winners have been Thomas Dimitroff (2012), Mike Signora (NFL Vice President of Football Communications) (2013), Pete Carroll (2014), Bruce Arians (2015), and John Elway (2016).

[3] The Rozelle Award is given to the club public relations department that consistently strives for excellence in its dealings and relationships with the media.