Within a week of the court judgement, it had set up an office in North Great George's Street and held its first press conference on 10 March.

[16]During the campaign, a member referenced the Finnish study published in the British Medical Journal which claimed women were six times more likely to commit suicide after abortion than if they went through with their pregnancies.

[21] In February 2017, the PLC participated in the 66th Session of the Convention on the Elimination of all forms of Discrimination Against Women (CEDAW), where it advocated against any change to Ireland's abortion law.

[23] Attendees included GAA Tyrone football manager Mickey Harte, Adele Best of Women Hurt, Jennifer Kehoe, Maria Steen and Íde Nic Mathúna, co-founder of Youth Defence.

[34][35] In June 2017, Leo Varadkar, who became Taoiseach following his victory in the May Fine Gael leadership election, signaled his intention to hold a referendum in 2018 on whether to replace Article 40.3.3.º of the Constitution, which provided "an equal right to life to the mother and the unborn.

"[36] The Pro Life Campaign responded by expressing its disappointment that Varadkar had announced the decision prematurely before the special Oireachtas Committee on the Eighth Amendment had submitted its findings.

"[41] The campaign was distinguished by its emphasis on “talk[ing] passionately about human rights”, and its presentation of young women, students, and “professionals in suits” as its public activist base, according to The Guardian newspaper.

In March, PLC spokesperson Cora Sherlock condemned remarks from Fine Gael politician Regina Doherty that the repeal campaign would “not accept a No vote in the upcoming referendum"[44] as being “arrogant and deeply undemocratic".

[45] On 31 March spokespeople from the Love Both Roadshow in Mullingar questioned whether “we can trust politicians to lead us on this” and complained that the No campaign were “not really getting a fair hearing” in the media.

"[47] This contrasted with the pro-repeal position adopted by Fianna Fáil leader Micheál Martin, who told the Dáil in January that whilst he was “instinctively on the pro-life side of the abortion debate”, he was influenced to support a Yes vote owing to expert opinion and by the deliberations of both the Citizens’ Assembly and the Oireachtas Committee.

The event was attended by six TDs: Peter Fitzpatrick, Éamon Ó Cuív, Kevin O’Keefe, Declan Breathnach, Mattie McGrath and Michael Healy-Rae.

The final rally heard speeches from Caroline Simons, legal advisor to Love Both, and from Dr Andrew O’Regan of the "Medical Alliance for the 8th" campaign.

[53] Eventually, the Sinn Féin TD Peadar Tóibín participated in a head-to-head debate with Minister for Health, Simon Harris, which aired on the evening of 22 May.

[55] On 23 May, the day before the poll, Cora Sherlock described the referendum as giving the Government “a blank cheque to write whatever abortion law it wants, no matter how extreme.

"[56] Following the vote on 24 May and the release of an exit poll which predicted a “landslide victory for the Yes side”, Love Both expressed the view that the result represented “a very sad day for Ireland” and called on Taoiseach Leo Varadkar to include restrictions within any future abortion legislation.

[57] In the aftermath of their referendum defeat, Love Both spokesperson in Cork, Maeve O’Hanlon, said the group would campaign “to keep the number of abortions low".

Love Both adopted a social media strategy which produced videos that foregrounded “young women representing different Irish counties” to counteract an impression that anti-abortion voices were “restricted to older people".

[70] Des Hanafin, co-founder, former leader[71] and former honorary president, accused equality campaigners in the same-sex marriage referendum of spreading a "palpable climate of fear", and called for a No vote.

The Cork North West branch submission asked "why can’t they [same-sex couples] make their own legal arrangements distinct from marriage?"