Noah held its first shows in August 2000, and established the Global Honored Crown as the in-house governing body for its collection of championships.

October 12, 2007 Baseball Magazine Sha, the publisher of Puroresu Shukan released Noah trading cards.

On June 13, 2009, Misawa teamed with Go Shiozaki against Akitoshi Saito and Bison Smith at Hiroshima Green Arena.

In March 2012, it was revealed that Noah management had ties to a yakuza crime syndicate, which resulted in the promotion demoting General Manager Ryu Nakata and Counselor Haruka Eigen and enforcing new anti-yakuza protocols; Noah also lost its TV show as part of the fallout.

[12][13] On May 12 at Noah's "New Chapter" show held at Korakuen Hall in Tokyo, Akira Taue announced the signings of Daisuke Harada, Mikey Nicholls and Shane Haste of The Mighty Don't Kneel (TMDK) as full-time members of the promotion.

[15] On April 30, 2014, Noah's arguably biggest star and ace Kenta announced his resignation from the promotion to sign with WWE.

[19] On April 21, one of Noah's bigger stars, Takeshi Morishima, was forced to retire from professional wrestling due to issues with his blood.

[22] Four days later, Noah announced the departures of Mikey Nicholls, Shane Haste and Takeshi Morishima, following their contracts with the promotion expiring at the end of the year.

[27] At the end of 2016, NJPW pulled all of its wrestlers, including the entire Suzuki-gun stable, from Noah with reports stating that the relationship between the two promotions had turned "extremely sour".

[34][35] On December 5, 2019, it was announced that Noah and the Mexico-based International Wrestling Revolution Group had entered into a talent-sharing partnership.

[41] Similar to New Japan Pro-Wrestling's International Wrestling Grand Prix (IWGP), Noah has its own title governing body, the Global Honored Crown (GHC) system.