It is a compact industrial complex built by the national corporation Procter & Gamble comprising five major three-story brick buildings spread over 10 acres (40,000 m2).

Procter & Gamble pioneered practices such as radio and television advertising, application of technology developed by in-house laboratories, market research, brand-management systems, promotion from within the organization, employee profit-sharing, and rationalized production schedules.

The company has long been known as an innovative, well-run entity that developed and refined methods that defined mid-20th century American corporate culture.

Most of the dollars that Ivory brings to Baltimore in P&G Payroll and plant-operating expenditures are quickly passed on to local business.

Procter & Gamble's famous employment plan guarantees eligible employees 48 weeks' work each year - - in addition to profit-sharing and pension benefits.