Michael Scott (Steve Carell) holds a poorly attended press conference, Jim Halpert (John Krasinski) and Andy Bernard (Ed Helms) head to a high school that printed their prom invitations on the paper to apologize, and Creed Bratton (Creed Bratton) frames an employee at the paper mill to keep his job.

The cast found the scene in which Jim impersonates Dwight Schrute (Rainn Wilson) to be hilarious and had trouble keeping straight faces, forcing multiple takes.

The Scranton branch of Dunder Mifflin is thrown into damage control mode when reams of paper with an obscene watermark depicting a cartoon duck and mouse having sex are shipped to customers.

Michael Scott holds an emergency meeting in which he rebukes Creed Bratton (the branch's quality assurance director) for failing to catch the error, assigns Kelly Kapoor to train the accountants to handle customer support calls, and sends Jim and Andy Bernard to a school that used the affected paper to print prom invitations.

To save his job, Creed calls the paper mill and, with careful queries, learns that a Debbie Brown was out with the flu for one day in the week the watermark went out.

Michael holds an apology press conference, attended by just one local news reporter, where he presents Barbara Allen, an angry customer, with a novelty check for free paper.

Though Pam Beesly assures him that the incident will not get significant press coverage, Michael believes more damage control is needed and makes an "apology video" in which he threatens to issue paper with another offensive watermark if he is forced to resign.

"[7] In an April 2007 blog post for TV Guide, actress Kate Flannery, who plays Meredith Palmer, called Jim's impression of Dwight "one of the funniest scenes that I have ever witnessed.

[12] Like Zoromski, Abby West of Entertainment Weekly critiqued the episode for not involving Corporate, complaining "How could such a public-relations nightmare not lead to a visit or a phone call from Jan?"

[17] Writing for AOL TV, Jay Black called "Product Recall" "wonderful" and highlighted the Jim-Dwight impersonations and Andy's discomfort upon discovering his girlfriend was a high school student.