Her work was represented at the World's Fair in an exhibit displaying an array of the covers which appeared on Profitable Advertising for years back.
Her ancestry could be traced back through various lines to conspicuous early colonists of her native State, she being also a "Mayflower" descendant, deriving through both father and mother from William Bradford, Governor of Plymouth Plantation.
[7] At the age of 16, she entered the office of The Poultry World, at Hartford, where she handled much of the correspondence pertaining to the advertising department of that paper.
Later, she worked in the office of the National Trotting Association,[2] where her close application resulted in nervous prostration, which compelled her to retire from the business world for some time.
[1] When her health recovered, flattering offers were at Griswold's disposal, but she turned from them all to take up the management of the organ of a local charitable enterprise.
Toward the close of this period of charitable work, she entered into several prize competitions for advertising designs, carrying off the honors in a number of cases,[4] including a competitive examination of 800 applicants, Grlawold winning because she wrote rapidly and showed herself to possess a high, degree of general business acumen.
[2] She would not give up, however, and after dealing with difficulties, she made it a success, and all this in the face of the fact that there were several well-established journals of the same character in the field prior to the time she entered it.
No, I don't think that a woman has any advantage over a man in the publishing field—certainly she had many disadvantages ten years ago, for women had not begun to do so large a share of the world's work, and when she went into business there were many who looked askance at her efforts.
Miss Keyes, of the Semi—ready Clothing Company, is one right here in New York, while in Chicago there is Mrs. Dr. Ellen Sage, who was formerly with the J. Walter Thompson agency, and who is now an independent ad writer.
Women are successful as advertising solicitors, while in ad writing there are many lines that she can handle to better advantage than men provided she has equal ability.
The February issue of Profitable Advertising is to be a woman's number, dealing with her work in the field of publicity, and I think that it will be something of a revelation.
In order to bring the science of advertising to bear upon a certain line of business in such a manner as to turn the pockets of the reading public inside out, ability to speak or to write the "King's English" to perfection, sketch an attractive illustrative feature or arrange a pleasing type display are not as essential as might be supposed to the person occupying the place of advertisement writer, designer, agent or solicitor.
Before one can reach the point where her services are really valuable, in a commercial sense, the student must climb many rounds of the ladder and pass through a variety of experiences."
[2] Of more than 200 advertising publications that were launched at various times during the years 1888–1903, approximately 30 continued to publish and were listed in the American Newspaper Directory.
George French, for many years editor of Profitable Advertising, continue in the office of editor-in-chief with A. Eugene Bolles as general manager.