[1][2][3] Project Appleseed is apolitical, a legal requirement of 501(c)(3) organizations, and instructors are barred from discussing modern politics.
Project Appleseed started from a series of ads appearing in Shotgun News, a monthly gun trade newspaper publication.
The day-to-day operations of the program are managed by a National Coordinator, currently Jeff Yeager of Cleveland, TN.
These volunteers are both marksmanship instructors and storytellers, sharing history of the opening day of the American Revolutionary War.
The use of .22 caliber rifles increased the reach of the program by reducing the total cost to attend, and drawing in less-experienced shooters.
[1] The history presented offers special emphasis on the heroism and sacrifices of individuals such as Paul Revere, Dr. Samuel Prescott, and William Dawes; Captains John Parker (Lexington), Isaac Davis (Acton), and Hezekiah Wyman; Elizabeth Zane; and octogenarian Samuel Whittemore, the oldest known colonial combatant in the American Revolutionary War.
Prospective instructors must first qualify to Expert Rifleman standards before starting a rigorous professional development process requiring mastery of the instructional material.
Entrusted with maintaining teaching standards and quality control, Senior and Master Instructors optionally wear grey hats.