In their book Propaganda and Persuasion, authors Garth S. Jowett and Victoria O'Donnell define propaganda as the "deliberate, systematic attempt to shape perceptions, manipulate cognitions, and direct behavior to achieve a response that furthers the desired intent of the propagandist".
[1] Harold D. Laswell's definition targets even more precisely the technical aspect: "Propaganda in the broadest sense is the technique of influencing human action by the manipulation of representations.
[4] Common media for transmitting propaganda messages include news reports, government reports, historical revision, junk science, books, leaflets, movies, social media, radio, television, and posters.
Less common nowadays are the cow post envelopes, examples of which have survived from the time of the American Civil War.
In the case of radio and television, propaganda can exist on news, current-affairs or talk-show segments, as advertising or public-service announcement "spots" or as long-running advertorials.
Generally these messages will contain directions on how to obtain more information, via a web site, hot line, radio program, etc.