Those who expressed an interest in Robinson's promises of health, wealth, and happiness by responding to one of his ads were offered a series of bi-weekly lessons by mail on a subscription plan.
He unabashedly referred to himself as a prophet, and envisioned his movement as becoming a worldwide, revolutionary spiritual force; at the same time, he made little effort to establish any kind of organizational structure beyond his headquarters office in Idaho, preferring to keep the operation strictly on a correspondence level.
Deportation proceedings were initiated against him in a federal court in Idaho, his opponents claiming that he was a foreign national illegally residing in the United States.
Robinson traveled to Cuba, where he stayed briefly while Idaho Senator William Borah intervened on his behalf and helped him to obtain a visa.
At the end of five years, however, Alfred shut the business down, refusing a buyout offer from St. Louis and giving Psychiana's archived materials to the University of Idaho.