In 2015, Edward announced plans for the production of an audiobook version containing a substantial amount of additional material about his influences, personal life, and motivations.

[2] His career as a performer began in the 1970s,[4][7] and has included 14 years at The Magic Castle, where he gave palmistry and tarot readings and conducted séances.

[2][8] He has also performed at a wide variety of venues, including private homes,[7][9] a spiritualist church,[2][10] corporate events,[11] celebrity parties (including a baby shower at Eddie Murphy's house and Buddy Hackett's 70th birthday party),[2][4][12] and large public gatherings such as Dragon Con.

[1][2][4][7][14] Mark Oppenheimer of The New York Times placed Edward's book in the tradition of other performers—such as James Randi, Harry Houdini, and Penn & Teller—who simultaneously "perform their crafts and debunk them".

"[4] He called the book, "A strange mishmash of self-pity, self-justification, and genuine repentance—and a compelling look at the disputed territory where entertainment meets religion, where some practitioners actually think they can practice both at the same time.

"[4] The subject matter of this book caused ITV's program This Morning to invite Edward to speak about "supernatural swindlers" on May 1, 2014.

[15] A Carmel Pine Cone newspaper article noted, "The book has stirred up attention both in the United States and abroad", and, "His message is that so-called psychics don’t have supernatural powers—they're just master manipulators and are well versed in saying what people want to hear—and that most of them are simply frauds.