[7] Replying to a fan question on his Twitter account, Matthew Bellamy referred to the song's explicit lyrics as "too offensive for radio".

[5] On 28 February 2015, Matthew Bellamy announced the track on his Twitter account, along with a link to an article about brainwashing later confirmed to be related to the album's narrative.

Referring to the song's lyrics in comparison to the band's previous albums, the review likened the track's content to the music: "the anger's more direct than ever.

Speculating about the track's connection to Bellamy's personal life, the review suggested that "the snarl he wraps around lyrics like 'love, it will get you nowhere,' meanwhile, will no doubt have some fans wondering how his breakup with partner Kate Hudson might have impacted his psyche while making this record.

[12] In their review of the song, NME described the lyric video as "packed with drill sergeants screaming into the screen, urging you to become a militarized 'killing machine', as the band perform in darkness", "hammer[ing] home [the track's political] bluntness".