Public relations of the Church of Jesus Christ of Latter-day Saints

The origins of the use of the media to spread the message of the church can be traced to the formation of the Radio, Publicity and Missionary Literature Committee in 1935.

[3][4] This organization was headed by Stephen L Richards, of the Quorum of the Twelve, with Gordon B. Hinckley serving as the executive secretary and initially as the only employee.

To assist with these aspects, Heber Wolsey, Brigham Young University's public relations director, was recruited.

This new system, in the form of a hypothetical dialogue with a fictional character named "Mr. Brown," included intricate details for what to say in almost every situation.

In 1973, the church recast its missionary discussions, making them more family-friendly and focused on building on common Christian ideals.

The new discussions, named "A Uniform System for Teaching Families", de-emphasized the Great Apostasy, which previously held a prominent position just after the story of the First Vision.

[11] By the early years of the 21st century, the LDS Church had developed a "Key Cities Plan" to focus various efforts of outreach.

[12] In addition to its varied websites and other official channels, the church has produced a series of films, and PSAs.