These include debates over public policy, political activism, the purposes of social movements, and the institutions of civil society.
Thus, many versions of public sociology have had an undeniably normative[2] and political[3] character—a fact that has led a significant number of sociologists to oppose the approach.
Morris argues that Du Bois built the first actual scientific department of sociology during his tenure at Atlanta University, a historically black college, predating the "scientific revolution" of the Chicago school (who are often credited with turning sociology into a rigorous, empirical social science).
Through thorough inductive research, Du Bois sought to dismantle and delegitimize social Darwinist, biological, and cultural deficiency explanations for racial inequality, which were not grounded in empirical evidence, but relied on grand deductive narratives that had no basis in scientific analysis.
[6] Du Bois and his colleagues made use of the scientific method and robust empirical inquiry with the dual goals of turning sociology into a real social science committed to empirical investigation, and using their findings to liberate, empower, and emancipate American blacks from the violence of racist oppression.
[8] An excerpt from Burawoy's 2004 ASA presidential address provides a succinct summary of his understanding of the term: "As mirror and conscience of society, sociology must define, promote and inform public debate about deepening class and racial inequalities, new gender regimes, environmental degradation, market fundamentalism, state and non-state violence.
Our potential publics are multiple, ranging from media audiences to policy makers, from silenced minorities to social movements.
"[10]As Mark D. Jacobs and Amy Best write, "The mission of public sociology, in Michael Burawoy's formulation, is to strengthen the institutions of civil society against the encroachments of both state and market.
"[11] Indeed, Burawoy maintains that, since the last half of the twentieth century and into the twenty first, the political stance of sociology has drifted more leftward, while the all encompassing influence of neoliberalism has dragged the rest of world more rightward.
In his view, this will have devastating consequences for civil society, the very subject of sociology itself, unless the discipline embraces his call to unashamedly engage with the world's diverse (and at-risk) publics to achieve some greater good, thus resisting the perverse allure of neoliberalism.
Even in the face of such adversity, many sociologists remain optimistic about the potential latent within sociology to develop an alternative paradigm to the market fundamentalism at the heart of Burawoy's critique.
The sociological discipline is dynamic and ever changing, and has a long history of incorporating new theoretical and empirical insights into its analyses, often with the goal of empowering marginalized publics.
[12] Indeed, the sociology of work has evolved from processes of adaptation to the study of domination and labor movements; the concepts of stratification theory have shifted from the study of mobility within a hierarchy of occupational prestige, to the examination of changing structures of social and economic inequality along the axes of class, race and gender; the sociology of race has moved from theories of assimilation, to those of political economy, to the study of racial formations; and social theory has allowed, and introduced, more radical interpretations of canonical figures such as Max Weber, Emile Durkheim, and Karl Marx,[citation needed] and has incorporated "subaltern" subfields, such as feminism and ethnic studies, which have had a significant impact on the discipline.
Its critics claim that it is based on a false premise of consensus in the sociological community, arguing that "it greatly overestimates the uniformity of the moral and political agenda of sociologists".
[4] These critics argue that the project of building a reliable body of knowledge about society is fundamentally incompatible with the goals of public sociology: "To the extent that we orient our work around moral principles, we are less likely to attend to theoretical issues.
Applied sociologists work in a wide variety of settings including universities, government, and private practice, using sociological methods to help communities solve everyday problems, such as improving community policing and crime prevention, evaluating and improving drug courts, assessing the needs of inner city neighborhoods, developing the capacity of an educational system, or promoting the development of housing and related resources for aging populations.
Clinical sociology courses give students the skills to be able to work effectively with clients, teach basic counseling skills, give knowledge that is useful for careers such as victims assisting and drug rehabilitation, and teach the student how to integrate sociological knowledge with other fields they may go into such as marriage and family therapy, and clinical social work.