[6] In perfumes, it operates L'Artisan Parfumeur, Penhaligon's and under the license of the brands Christian Louboutin, Comme des Garçons, Adolfo Dominguez, Antonio Banderas, Shakira, Benetton and Byredo.

[3] In cosmetics it operates through the French Uriage, majority-owned subsidiares, the British Charlotte Tilbury and the Greek Apivita, and the Spanish joint-venture Isdin.

[8] The international expansion of the company began in 1959 with the building of a new factory in the industrial estate Besòs, in Barcelona, and also with the creation of the first branch office outside Spain, in the United States.

The US branch office was boosted by a letter written by a Spanish student in the University of Iowa, who lamented the impossibility of buying Agua Lavanda Puig in the US, as it was confirmed years later by company sources.

[13] In 1968, Puig opened a branch office in Paris, at the same time that the company incorporated the Spanish designer brand Rabanne.

[16] One of the key milestones in the international expansion was the agreement reached in the 1980s with the Venezuelan designer Carolina Herrera in New York City to create and market all her fragrances.

[17][18] Also as the result of these procurements the brands Adolfo Dominguez, Massimo Dutti, and Heno de Pravia, among others, were assimilated into Puig.

[8][19] In 2002, the Japanese fashion firm Comme des Garçons joined the company and only a year later it was the turn of the Italian Prada.

[8] During 2018, Puig acquired several niche brands, including a majoritary shareholding of Dries Van Noten; boosting at the same time the development of Penhaligon's and L'Artisan Perfumeur.

Besides that, the company has also completed a majoritary shareholding of Eric Buterbaugh Los Ángeles, as well as reached an agreement with Christian Louboutin, in order to develop its beauty business.

[35] In 2022, the group acquired a majority stake in the Swedish luxury brand Byredo, as well as in Kama Ayurveda and Loto del Sur.

[1] The company completed its IPO the following month with a listing on the spanish Stock Exchange, valuing Puig at close to €14bn, leading to its inclusion in the IBEX 35 index.

[45] In August 2024, Puig expanded its presence in the United States by establishing a regional hub in Miami and opening new offices in New York City, located at Rockefeller Center.

Additionally, an exclusively female competition called the Puig Women's America's Cup was established, also sponsored by the company.