It lies south west of Kaitaia and north east of Ahipara.

[3][4] Pukepoto is a cobalt blue pigment which can be found in clay rock.

[5] Pukepoto is in an SA1 statistical area which covers 14.08 km2 (5.44 sq mi).

The results were 36.2% European (Pākehā), 91.4% Māori, 5.2% Pasifika, and 1.7% Asian.

Of those at least 15 years old, 9 (7.1%) people had a bachelor's or higher degree, 69 (54.8%) had a post-high school certificate or diploma, and 39 (31.0%) people exclusively held high school qualifications.

The results were 58.6% European (Pākehā); 65.8% Māori; 6.1% Pasifika; 1.6% Asian; 0.2% Middle Eastern, Latin American and African New Zealanders (MELAA); and 2.0% other, which includes people giving their ethnicity as "New Zealander".

Of those at least 15 years old, 93 (9.1%) people had a bachelor's or higher degree, 618 (60.4%) had a post-high school certificate or diploma, and 285 (27.9%) people exclusively held high school qualifications.

[10] Pukepoto has two marae connected with the iwi (tribe) of Te Rarawa, maunga (mountain) of Taumatamahoe and repo/wai (water/wetland) of Tāngonge.

Descendants of these marae identify with the ancestors Tumoana (captain of the Tinana waka), Tarutaru (who consolidated iwi Te Rarawa to revenge the death of Te Ripo), and Ngamotu (the daughter of Tarutaru).