Punch Club (originally titled VHS Story) is a sporting management simulation developed by Lazy Bear Games and published by tinyBuild.
In the game, the player manages an upcoming boxer in training and preparation for a series of boxing matches at a local club, while searching for clues of who killed their father.
The player manages the boxer around the clock through various locations in a city, including his home, the boxing gym, stores, and his work place.
Further, many activities require in-game money, which the player earns through performing work or by winning boxing matches.
When the player opts to send the character into a fight, or when the character is forced to fight, the game then allows the player to equip the boxer with a limited number of boxing skills that they have learned to that point including punches, kicks, and blocks; these skills can be swapped out between boxing rounds and these kicks and punches crushes enemy stamina and help occupy a limited number of slots, which brings in a smart, simple and strategic layer to Punch Club.
The owner of the underground fight club explains to the boxer that the man in black is looking for the best fighters to compete in a tournament on a remote island.
Depending on the player's actions, the boxer can follow one of the two paths: One is to participate in a boxing championship tournament to gain a professional fighting card, or to fully complete the underground fighting circuit in order to curry favor for a local crime boss named Don.
Shortly after beating the final fighter, the man in black reveals himself to be the boxer's father as the game ends.
[3] Sviatoslav Cherkasov, one of the developers, said that their whole team, in 2015, were around thirty years old, and had grown up around Nintendo Entertainment System and Sega Genesis titles, cartoons like Teenage Mutant Ninja Turtles, and action movies of the 80s and 90s distributed at that time on VHS tapes from stars like Arnold Schwarzenegger, Sylvester Stallone, and Jean-Claude Van Damme.
[3] As fans of strategy games, they sought to combine these features, coming up with what they considered to be a Street Fighter manager, inspired by the story of the Rocky movies.
[7] At the Electronic Entertainment Expo 2015, tinyBuild announced that they would be helping to publish the game, now titled Punch Club, for Windows and mobile platforms.
[9] In February 2016, Lazy Bear and tinyBuild announced the game had sold over 250,000 copies across all platforms, with over $2 million in revenue.
As a result, they announced plans to release in March 2016 a free expansion, "The Dark Fist", along with improvements to the game, including integration with Twitch to allow players to bet virtual currency on fights which can unlock additional in-game content, and saves that work cross-platform.
[10] tinyBuild's Netherlands studio helped to port the game to the PlayStation 4 and Xbox One, which were released on March 31, 2017.