It was released on 22 March 2024 through Ace Entertainment and Sony Music Latin as the sixth single from Shakira's twelfth studio album, Las Mujeres Ya No Lloran (2024).

[8][9][10] USA Today named "Puntería" the "standout" track of the album and complimented Shakira's "liquid delivery" and Cardi B's "trademark spicy rapping", finding them to be a "potent duo".

[1] Suzy Exposito from Rolling Stone depicted how Shakira "gets straight to the point with the nu-disco radio candy" while "[serenading] a dastardly Cupid in Spanish".

[14] María Porcel from El País reflected on "Puntería" being "a summery, poppy song, where [Shakira] borders on the most risqué lyrics of, probably, her entire career".

[15] The music video for "Puntería" was directed by Hannah Lux Davis and was released on Shakira's official YouTube channel along with the single on 22 March 2024.