[3] Pura is located at the northeastern part of Tarlac, surrounded by the municipalities of Ramos to the north, Victoria to the south, Gerona to the west, and Guimba in Nueva Ecija to the east.

The subsoil is brownish to nearby black columns to coarse granular clay loam.

The wet season that starts from May up to lasts up to September and dry from the month of October to April.

This type of climate is typically hot, humid, and tropical and is generally affected by the neighboring topography and prevalent wind direction that varies within the year.

Kapampangan and Tagalog are also widely spoken and understood in the municipality.