Later, in the interview for the Spanish Magazine Surrealista,[4] Lopez admitted that she was always attracted by art and creative process but she never really thought to work neither in the shoe industry nor in fashion.

[5] In 1979 Lopez entered the School of Applied Arts and Creative Careers of Alicante to study the Interior Design.

[12] The distinctive particularity of Pura Lopez shoes is the color spectrum of pastels, which vary depending on the season.

[13] Thanks to accurate calculations of the form construction Lopez manages to create the models with high heels and platforms without compromising the stability.

"[15] Today the Pura Lopez brand is the basis of family business Dalph International founded in 1956.

Her models are being used for shows and catwalks by such designers as Cibeles y Gaudí, Juanjo Oliva, Andrés Sardá, Javier Larraínzar and Guillermina Baeza.

Lopez works with Haute couture, creating special occasion shoes for the members of the European Monarchies such as Mary Donaldson, Mary, Crown Princess of Denmark and Queen Letizia of Spain, who prefers to wear Pura Lopez shoes in different occasions of celebrations.

[19] Other guests followed the bride's lead and wore Pura Lopez shoes as well: Infanta Cristina of Spain and her cousin, Princess Alexandra of Greece.

[30] The designs of Pura Lopez models were used in such movies as La Dama Boba of Manolo Iborra Martinez based on the play by Lope de Vega, Insomnia by Chuz Guttieres, Kika by Pedro Almodóvar Caballero, as well as in the French production of Asterix and Obelix.

[33] The styles chosen for the movie reflect all the femininity and glamour of the 1940s women — the time when platforms, round pumps and high heels were especially relevant.

[34] Lopez admitted that she liked her experience in the movie industry because it gave her a great possibility to express her creative potential without respecting any limits.

Pura Lopez shoes are worn by such celebrities as: Kylie Minogue, Monica, Penélope Cruz, Isabelle Fuhrman,[35] Lea Michele,[36] Kim Kardashian,[37] and others.