[1] Acquired by Gary Vaynerchuk in 2017 as part of Gallery Media Group, PureWow tailors lifestyle topics for Millennials and Generation X,[2][3] including fashion, beauty, home decor, recipes, entertainment, travel, technology,[4] literature, wellness and money.

PureWow was founded by Ryan Harwood in September 2010, along with Bob Pittman's Pilot Group and the women of wowOwow Joni Evans, Mary Wells Lawrence, Whoopi Goldberg, Liz Smith, Candice Bergen, and Lesley Stahl, among others.

In January 2013, PureWow hired former Real Simple editor Mary Kate McGrath as its first editor-in-chief.

PureWow's CEO, Ryan Harwood serves as the chief executive of Gallery Media Group.

The company publishes content across fashion, beauty, homecare topics, technology, entertainment, books, wellness and finances.