"Pure and Simple" is a song by British pop group Hear'Say, the winners of the UK version of Popstars.

It was written by Pete Kirtley, Tim Hawes, and Betty Boo (under her real name, Alison Clarkson).

[5] The song and band were also criticised by several contemporary musical acts at the time, including Stereophonics, David Gray, and Blur.

[12] By the time Hear'Say split up in 2002, the song had been certified double platinum for sales of over 1.2 million copies,[13] making it one of the few singles to achieve that feat during the 2000s.

[15] The song was also a number-one hit in New Zealand, where it topped the RIANZ Singles Chart for five consecutive weeks in July and August 2001, earning a gold certification for selling over 25,000 copies.

"Pure and Simple" was covered by America's Got Talent winner Bianca Ryan for her self-titled debut album in 2006.