It is known for being a tourist attraction and a Hindu sacred place.

[1][2] The beach is the site of the annual Puri Beach Festival, which is co-sponsored by the Indian Ministry of Tourism, the city of Puri

, the Development Commissioner of Handicrafts, and the Eastern Zonal Cultural Center, Kolkata.

[3] The beach hosts sand art displays, including work by international award-winning local sand artist Sudarshan Pattnaik.

[4][5][6][7] The Golden Beach at Puri was awarded the prestigious 'Blue Flag' tag on October 11, 2020 by the Foundation for Environment Education (FEE), Denmark.