Purple Skirt was a style and fashion-focused web site with an online boutique.

The site collected and sold clothing and accessories from both established and up-and-coming designers.

It provided advice from stylists and costumes designers in the entertainment industry.

The web site was launched in November 1999 and was co-founded by Stephanie Laing and Jeannine Braden.

Like Purple Skirt, the show showcased fashion and style advice from industry experts, along with sit-down interviews with celebrities discussing their own personal style.