Vladimir Putin's use of language, characterized by a straightforward style abundant in colloquialisms, greatly contribute to the president's popularity in Russia.
[1][2] Michele A. Berdy in an article in The Moscow Times described Putin's speech as follows: "Not a bad speaker.
Gorham classified the public images delivered by Putin's speeches into those of "technocrat", "businessman", "silovik", "simple man", and "patriot".
He concludes that Putin's charisma lies in his ability to combine these verbal images and manipulate with them to evoke sympathy from various strata of the population of Russia.
[1] Russian linguist Maksim Krongauz remarks that a peculiarity of putinisms is insertions of low language register into the literate speech.