The town has a surface area of 116.31 km2 (44.91 sq mi) and a population of 9,940.

Its local activities include the production of tobacco, silk, and honey.

It is also a tourist resort due to its location in an area popular with mountaineering and skiing activities.

The county of Pyeongchang is the host city of the 2018 Winter Olympics and Paralympics.

However, none of the events were held in the actual city of Pyeongchang-eup.