It was formed in 1993 when QVC, Inc. agreed to a deal with Sky TV to create a UK version of the US channel.

[2] In 2008 QVC UK launched a multiscreen video service accessible via the interactive television layer, making three video streams available to Sky viewers via the red button: In February 2020, QVC UK had a whole new rebrand with a whole new logo.

On 26 October 2010 a second channel was launched in the UK, QVC Beauty, available to viewers of Freeview, Sky and Freesat.

QVC Beauty HD ceased broadcasting on Freeview with the closure of the COM7 multiplex, followed by the SD version on 21 June 2023.

[5] The following day saw the channels relaunch with availability expanded to Freeview via the connected red button on QVC Beauty.

Customers viewing the Sky and cable TV platforms could buy products using their set-top box.

On 13 August 2013, QVC Active closed as a result of more customers using mobile devices for ordering.

[citation needed] In June 2011, it was reported that QVC UK had begun carrying out trials of 3D broadcasting.

QVC UK claims a market penetration of 15.4 million homes on cable, satellite, and digital terrestrial TV.