As a social research method, it typically involves the construction of questionnaires and scales.
Surveys can be distributed in one of four ways: telephone, mail, in-person and online (whether by mobile or desktop).
Another quantitative research method is to conduct experiments into how individuals respond to different situations or scenarios.
Website visitors are shown different versions of the landing page, and marketers track which is more effective.
The codification and analysis steps are typically performed by computer, using statistical software.
The data collection steps, can in some instances be automated, but often require significant manpower to undertake.