Quasar is an American brand of electronics, first used by Motorola in 1967 for a model line of transistorized color televisions.

In 1981, improved production operations at this plant were praised by the media and management specialists, and quality control employees noted that they rarely were required to repair manufacturing defects, which had been a problem previously.

[6] According to a 1992 episode of the PBS investigative documentary program Frontline, entitled "Coming from Japan", Matsushita's acquisition of Motorola's Consumer Division was the beginning of the downfall of the U.S. TV industry.

[7] Frontline stated that Matsushita's acquisition was a ruse intended to allow Japanese-made sets, and sets assembled of Japanese parts, to avoid tariffs, with products under the Quasar brand still considered "domestically made", although Quasar's U.S.-based engineering, management and manufacturing division was slowly being liquidated.

Some of the American management who transitioned to Matsushita's Quasar after the acquisition said that they were laid off en masse; they filed a discrimination lawsuit afterwards.

[15] The company stood out because exclusive devices, like the QFM1400,[16] a turner with a "vu meter" style tuning dial.