On 11 October 1962, Queen Elizabeth II announced the adoption of a special personal flag for use on her tour of New Zealand between 6–18 February 1963 and subsequent royal visits.

It was also flown whilst the Queen was attending a state or public function, and it could be seen above the saluting base at military parades and open air gatherings when she was present.

[1] The flag was paraded for the last time at the State Memorial Service for the Queen of New Zealand at the Wellington Cathedral of St Paul on 26 September 2022.

[2] The flag is protected under the Flags, Emblems, and Names Protection Act 1981, Section 12(1) states: Every person commits an offence against this Act who, without the authority of Her Majesty or (as the case may require) the Governor-General, displays or exhibits or otherwise uses any representation to which this subsection applies in such a manner as to be likely to cause any person to believe that he does so under the authority, sanction, approval, appointment, or patronage of Her Majesty or the Governor-General.

[5][6] The coronation of Charles III saw representatives from the Commonwealth realms carry their respective national flag instead of a banner of arms.