[1] Quiero TV was 49% owned by Auna/Retevisión;[2] other investors included Planeta of Spain, Carlton Communications of the UK, and the MediaPark investment firm of Catalonia.

[3] Having to compete aggressively with satellite and cable for the pay TV market, Quiero TV provided set-top boxes and antenna servicing to subscribers.

By early 2001, Quiero had 200,000 subscribers, but afterwards, customer counts decreased.

[1] Losing 24 million euros a month, and failing to find anyone to buy the company, it shut down in April 2002, having lost around 600 million euros total.

[3] Another Carlton pay television service, ITV Digital in the United Kingdom, also shut down a month later.