In 2005, QuikTrip and Chevron were the first two retailers to earn a "Top Tier" rating from General Motors, BMW, Honda, Volkswagen, Audi, and Toyota.
[4] In 2024, QuikTrip ranked second in the American Customer Satisfaction Index's survey of convenience stores, behind Pennsylvania-based chain Wawa.
[5] While driving through Dallas, Burt Holmes was intrigued by the success of 7-Eleven and decided to open a small grocery store in his hometown of Tulsa.
[7] The first QuikTrip store was opened in a Tulsa strip mall in 1958, which sold a limited selection of groceries with high prices for the convenience.
In the early 1970s, co-founder Cadieux eliminated slow-moving merchandise from the stores' inventory, such as canned vegetables, and stocked a larger quantity of items, priced low for high-volume sales, such as beer, soda, coffee, cigarettes, and candy.
[7] In 1988, upon rapid expansions into the St. Louis and Atlanta markets, QuikTrip began a renovation of all stores, primarily replacing the earthtone exterior and interior with a bright red color scheme.
In 2003, QuikTrip decided to consolidate all employees into one corporate campus in south Tulsa and sold the building to Community Care College.
[13] In October 2020, QuikTrip announced plans to enter the healthcare sector with 15 Tulsa-area MedWise Urgent Care clinics in the next two years.
[citation needed] Since the early 1990s, QuikTrip has sold a private label brand of fast food, "Quick 'n Tasty" and "HOTZI sandwiches".
"Quick 'n Tasty" heat-and-serve sandwiches include Texas Ham and Cheese, BarBQ Pork Rib, and the Super Po Boy.
[8] In 2012, QuikTrip began an initiative of offering fresh food made daily at its own bakery and commissary referred to as QT Kitchens.
These stores feature multiple entrances, a common floor-plan (coffee and tea, baked goods, grocery items and liquor in one wing; fountain sodas, hot dogs, chips and bottled non-alcoholic drinks in the other; and a deli case with sandwiches and candy in the middle) and are centered around the QT Kitchens counter, which provides made-to-order food as well as a grab-and-go selection of breakfast sandwiches in the morning and pizza slices in the afternoon and evening.
[24] In 2017, QuikTrip began expansion into the Austin and San Antonio metro areas, in direct competition with another similar rival, Buc-ee's.
[citation needed] The company has run into similar issues in Overland Park, Kansas, but it is more from a desire to make the city more "pedestrian-friendly".