Rémy Martin typically represents around 90% of the group's operating profit,[3] selling around 2.2 million nine-litre cases of cognac annually.

[7] In the interwar period, André Renaud, a lawyer, merchant, and partner in E. Rémy Martin & Co. since 1910, took the lead.

[9] In the 2010s Rémy Martin experienced a significant sales downturn after Chinese austerity measures targeted expensive gifts.

Rémy Martin uses traditional distillation of the lees (sediment from grape fermentation) in small copper stills.

Ageing takes place in oak barrels of the Limousin type, during which alcohol evaporates (the angels' share), blackening the walls of the cellar.

Depending on which style is sought, cognac can age in young or old oak barrels, with stronger or finer grain in the staves.

Originating from the same terroirs of Grande and Petite Champagne, with the same specifications for distillation, after the final blending, this cognac spends another year in 20-year old oak barrels.

Sold at an elevated price point, Centaure de Diamant uses only eaux-de-vie from the finest 10% of those available to Rémy Martin.

In 2013, Rémy Martin teamed up with American-Canadian singer and producer Robin Thicke to launch a limited edition of VSOP.

[18] Pete Townshend of rock band the Who wryly thanked Rémy Martin for saving his life "by making the bloody stuff so expensive" in the inner sleeve to his 1980 solo studio album Empty Glass.

[19] He also referred to the drink in the lyrics to his single "A Little Is Enough" by singing "I'm like a connoisseur of champagne cognac, the perfume nearly beats the taste.

It is an inscription on an outdoor grave's footstone, which was either the front cover or the photo used on the inside of the gatefold depending on where the record was issued.