At that time, the best-selling single was "Il mondo", a tune launched by the contest Un disco per l'estate in 1965, written and sung by Jimmy Fontana.

RCA's success in this field prompted the label to continue investing in young talents, such as the Rokes, Patty Pravo, Luigi Tenco, Dino and Lucio Dalla.

The 1970s continued with the success of singer-songwriters and new singers, including Claudio Baglioni, Francesco De Gregori, Paolo Conte, Ivano Fossati, Antonello Venditti, Renato Zero, Gabriella Ferri, Nicola Di Bari, Fiorella Mannoia, Riccardo Cocciante, Angelo Branduardi and Rino Gaetano.

Towards the end of the decade, the first period of economic crisis came due to the decline of the Italian record market and a series of bad choices.

In the 1980s, other artists left RCA's Italian unit, including Paolo Conte, Francesco De Gregori and Ivano Fossati, and the label never found replacements for them.