At the beginning of the 20th century, in the year 1907, Heinrich Rose founded the first bicycle shop in the Westphalian city of Bocholt.

In 1932, Heinrich Rose, Jr., took over the management and opened a bicycle shop in the city, consisting of 30 square metres.

To get affluent clientele the shop applied the slogan “The price is cheapest in the smallest shop.” During winter most of ROSEs business consisted of selling Dürkopp sewing machines.

In the 1990s, ROSE’s mail order business grew and the company moved into its new premises at Schersweide 4, which offered 3,800m² of space for storage, commissioning and the shipping of parcels, for bike assembly, administration and catalogue production.

Since 2014 there is also a “BIKETOWN” with 300 square metres in Munich, which was honored with the “Stores of the year Award” by the German trade union.