Due to time constraints, Kelley sold the site to Clear Channel/M Street Publications in late 2002,[1] which made it subscription-only.

These pages were attached to an incomplete design that Ericson had begun to implement in 2004, but that had never been finished due to lack of coding knowledge.

On March 14, 2008, Bruce Myers joined the effort by creating an updated website design, and on April 14, 2008, RabbitEars launched in its current form.

[3] It is believed that the high-powered transmitters MediaFLO and Echostar use could result in overloading of preamplifiers used to boost television signals, and that these lists could help mitigate those concerns.

The RabbitEars Area Designation System (READS) was created in 2008 to rank markets based on OTA signal coverage without using proprietary data from Nielsen Media Research.