The company also modernized the distillery unit by installing new copper distillation plant and a fully automatic bottling line.

It also balanced its Single Superphosphate (SSP) plant by putting equipment like a ball mill and a scrubbing system.

The Khaitans intended to launch a brand to target that segment, but had low finances, which was compounded by the entry of MNCs into the Indian liquor industry.

[16][17] According to Abhishek Khaitan, the name was chosen as the company felt that "8 was the simplest thing to depict", and also because "people usually start drinking at 8 pm."

[20] In July 2003, Radico announced the installation of an ENA deluxe plant at its Rampur Distillery at a cost of ₹ 200 million.

The company would use some of the ENA for its own IMFL brands, while the rest is sold in India and exported to liquor majors in Europe and the Commonwealth of Independent States (CIS) .

[12] In a press release on 7 April 2004, Radico announced that it had acquired Anab-e-Shahi, a bottling plant in Andhra Pradesh.

[28] In October 2007, Radico entered into a tripartite joint venture with NV Distillers and Ridhi Sidhi Pvt Ltd to set up a greenfield distillery in Aurangabad, Maharashtra with a combined investment of ₹ 1.60 billion.

[33][34] The company named the brandy after Morpheus, the Greek god of dreams, in order to "convey a sense of softness with a European touch".

[35] Radico launched Carlo Rossi wine in Mumbai in April 2009, through its joint venture with E&J Gallo, which owns the brand.

Radico had already been selling other E&J Gallo brands such as André, Wine Cellars, Sonoma County and Turning Leaf in India.

[30] Radico announced on 7 April 2011 that it had entered into an agreement with Japanese firm Suntory Liquors Ltd to market and distribute the latter's Yamazaki single malt and Hibiki blended whiskies in India.

[41] Companies it supplies include Keo Karpin Hair Oil, BL Agro Ltd., Khandelwal Oils Ltd, Perfetti, Amrut Distilleries, Allied Blenders & Bottlers Ltd, Jagatjit Industries, John Distilleries, Khoday’s, Mohan Meakin and NICOL.

Primary treatment of the effluent yields biogas, which is used as fuel in a Cogen boiler to generate steam and then power through a backpressure turbine.

The cogeneration plant of the Rampur Distillery consists of 26 MT capacity of a stand-alone, biogas fired steam boiler, a 2 MW turbine generator, a 30 MT capacity biogas and rice husk based boiler, and 2.5 MW in tandem to make the unit self-reliant in meeting power requirements for normal operation.