Branded "The New Voice Of Western Sydney", the station focused on live and local content, similar to 2WS in its heyday.

[2] In November 2003, owners WorldAudio Limited acquired a series of 14 additional transmitters, forming a national commercial AM radio network.

At launch, WorldAudio CEO Andrew Peter Thompson boasted the station "[could] be picked up by 93% of all radio receivers.

"[6] Additional programming included Sportswatch Australia with Colin Turner, She Said with Sophie Falkiner and Katrina Warren, and Politically Direct with Paul Makin.

Administrators halted all talk based content, leaving the station to broadcast non-stop music.