In 1976, TV2 producer Peter Grattan coordinated pop clips being supplied for no charge by record companies, some of them being unsuitable for the children's or prime time schedule (from artists such as The Tubes, Sex Pistols, Stranglers, etc.)
With over sixty "unusable" pop clips, Grattan proposed a late night "radio with pictures" concept to then-Head of Programmes Kevan Moore.
RadPix also became an avenue for international acts such as Bob Marley, Little Feat, Blondie and Rainbow to gain fans, promote tours and sell records.
[4][5] But in 1977, four years prior to MTV, the now popular RadPix had been allocated a small budget with producer Alan Thurston (died 2008) and its first presenter.
Later producers' aims were to maximize viewers and thus ensure the series' longevity and so clips by acts like Sweet, Rod Stewart and Suzi Quatro were included.
In the 1980s, production moved from Auckland to Wellington, thus requiring new hosts: Phil O'Brien, Karyn Hay, Dick Driver and new producers; Tony Holden, then Peter Blake, Simon Morris, Brent Hansen who later became President of MTV Europe in the 1990s.
Dick (Richard) Driver directed RadPix in its final years from 1986 to 1989 (replacing Hay), having been its host following his role as singer in the band Hip Singles (1982).