Radisson Red is an upscale hotel with emphasis on modern design and technology.
[2] Initial plans were to launch 60 Radisson Red hotels by 2020 with the first opening in Brussels, Belgium on April 18, 2016.
[5] It continued its expansion with a hotel in Campinas, Brazil in August 2017, Cape Town, South Africa in September 2017, and Glasgow, United Kingdom on April 30, 2018[6] As of 2019, the brand had twenty three hotels either in operation or under development.
[7] In early 2024, Radisson Red inaugurated its first property in Germany by rebranding and refurbishing a former Park Plaza in Berlin.
[8] Radisson Red is targeted to guests with an "ageless millenial mindset", incorporating more art, music and fashion into its services and offerings with a focus on communal spaces such as the bars and lobbies, digital customer service, and bold color interiors.