It takes place in the present-day fictional Norwegian town of Edda in Hordaland,[4] which is plagued by climate change and industrial pollution caused by factories owned by the local Jutul family.

The Jutuls are actually four jötnar (supernatural beings, inexactly translated as "Giants" in the English language overdub and closed captions) posing as a family.

[4] They are challenged by Magne, a teenage boy who is surprised to learn that he is the reincarnation of Thor, the Norse god of thunder.

The newspaper Verdens Gang (VG) called it nonsensical, said that the characters, plots, and dialogue were a failure, and noted that even though it was filmed in Norway, using the Norwegian language, the series was a Danish production.

[4] The newspaper Dagbladet called it a stilted mixture of the teen drama series Skam and Norse mythology, "just as bad as it sounds".