The company has stated its ambitions to procure new-built locomotives and to operate its own high speed freight services, challenging the traditional model.

[1] During March 2016, the company was granted an operating licence by the Office of Rail and Road (ORR), allowing it to commence rolling stock movements.

[1] Another strategy employed by ROG to reduce the complexity of rolling stock movements was using its train crews to operate the trainsets directly, rather than hauling them via a separate locomotive at all.

Such an approach had been used on several occasions, including the movement of Greater Anglia's Class 321 multiple units, Northern Rail’s Sprinter fleet and Abellio ScotRail's InterCity 125s.

[19] ROG worked with Dellner and external consultants to specially design the coupler to be highly adjustable to suit various different rolling stock; specifically, the height of the adapter can be rapidly altered to sit at the optimal height for the hauled consist, while the electrical equipment was also reengineered so that longer consists could be hauled by its Class 37s.

[20] ROG experienced a rapid expansion in demand for its services during its first few years of operation, recording an average year-on-year growth rate of 91 per cent as of 2019.

[1] The firm hopes to drive a modal shift from road towards the railway, observing the market for parcels and express delivery to be valued at £16.7 billion alone.

While conventional freight operator have offered the market relatively inflexible timetables, management believe that flexibility and high speeds would positively influence customers.

[1] On 12 January 2021 a press release indicating STAR Capital Partnership had made a significant investment in the group's controlling company Rail Operations (UK) Limited (ROUK).

[20] By January 2021 a firm order for thirty Class 93 tri-mode locomotives built by Stadler was placed, with the initial batch of ten due for delivery in early 2023.