Local media outlets are: KDFW-TV, KXAS-TV, WFAA-TV, KTVT-TV, KERA-TV, KTXA-TV, KDFI-TV, KDAF-TV, and KFWD-TV.

Other nearby stations that provide coverage for Rains County come from the Tyler/Longview/Jacksonville market and they include: KLTV, KYTX-TV, KFXK-TV, KCEB-TV, and KETK-TV.

The majority of the county is served by the Rains Independent School District located in Emory.

The far southeastern portion of the county is served by the Alba-Golden Independent School District.

The far northwestern corner of the county is served by the Lone Oak Independent School District.

A portion of north central Rains County is served by the Miller Grove Independent School District.