[1][2][3] The company's business model is to take measurement from clients abroad, for instance in Europe and North America, after which clothes are produced by tailors based in China.

In response to the 1997 transfer of sovereignty over Hong Kong, during which many of Raja's British expatriate customers returned to Britain, the firm began setting up shop in hotel rooms in different cities across the world.

In 2009, Raja Fashions embarked on a second round of expansion, establishing hotel shops in Australia, Canada, Germany, New Zealand, Belgium, and Switzerland.

[13] An advertorial commissioned by the company - an advert written in the style of a features article - has become well known in Britain and other English-speaking countries for running unchanged for many years.

[14][15] Jonathan Margolis, the Financial Times journalist who wrote it while freelancing in 2004, has said that he believes the article may be the most printed text in the English language apart from the Bible and the works of Shakespeare, although this has been disputed.