These films are produced in various regional and tribal languages including Rajasthani and its varieties such as Mewari, Marwari, Hadoti etc.
[1] Babasa Ri Ladli, produced by B. K. Adarsh, was released in 1961 and has been described as the first hit Rajasthani movie.
[3] Since the mid-1990s, the number of films produced in Rajasthan has been low, for reasons including lack of promotion and poor production quality.
[4][3] Film producers in Rajasthani cinema [Rajjywood] include B. K. Adarsh, Ram Raj Nahta, Bharat Nahta, Bhanu Prakash Rathi, and Ajai Chowdhary, and directors include Nawal Mathur of Jodhpur, Mohan Singh Rathor, Mohan Kataria, Ajit Singh, and Bhanu Prakash Rathi.
[citation needed] To encourage the production of Rajasthani movies, a tax holiday for cinemas in towns and cities with fewer than 100,000 inhabitants was announced in the 2008 budget of the Rajasthani Government,[4] and the entertainment tax was lowered.