[4] Coverdale then went to St Catherine's College, Oxford where he read psychology under Bernard Babington Smith, who specialized in the nature of human perception.

Beginning in 1950, Coverdale spent the following five years working for various organizations in the field of opinion polling and psychological research.

[5] In 1955 he joined the Steel Company of Wales as an Executive Development Officer and started his work on what would later become the Coverdale Training method.

[4] In 1960 he moved to Esso as Head of Management Studies, a position he would hold for more than four years, before setting up his own company, The Coverdale Organisation, in 1965.

His final series of courses were held in Washington, D.C. After his return, he suffered from severe headaches that was eventually diagnosed as being caused by lung cancer.