After his discharge, he worked briefly for Brooks Brothers as a sales assistant before becoming a salesman for Rivetz, a necktie company.
[23] At age 28, working for tie manufacturer Beau Brummell, Lauren convinced the company president to let him start his own line.
Featuring the polo player logo at the chest, the shirt became emblematic of the preppy look—one of Ralph Lauren's signature styles.
The company entered the European market, and went international in 1981 with the opening of the first freestanding store for an American designer on New Bond Street in the West End of London, England.
[citation needed] Ralph Lauren opened his first flagship in the Rhinelander mansion, on Madison Avenue and 72nd Street in New York City in 1986.
[31] In 2000 the company launched polo.com as its website and online shop, through RL Media (a cooperation between Ralph Lauren and NBC).
In 2007, Ralph Lauren Corporation acquired the NBC share of RL Media and the web site was relaunched as ralphlauren.com.
On September 29, 2015, it was announced that Stefan Larsson would replace the company's founder, Ralph Lauren, as CEO in November.
[32][33] Lauren has appeared on over 100 magazine covers including Architectural Digest, GQ, Forbes, Town & Country, TIME and Vogue.
[citation needed] Lauren celebrated the 50th anniversary of his brand in a fashion show at Bethesda Terrace in Central Park on September 8, 2018.
Attendees included Oprah Winfrey, Hillary Clinton, Kanye West, Robert De Niro, and Jessica Chastain.
[45] In April 1987, Ralph Lauren underwent surgery to remove a benign brain tumor and made a full recovery.
[46] Lauren owns a 17,000-acre cattle ranch in Ridgway, Colorado,[47] and a 17,000 sq foot manor built in 1919 in Bedford, New York.
[58] In 2000, the Ralph Lauren Corporation launched its Volunteer Program, which energizes employees and creates meaningful connections with the communities in which they work.
[59] On Friday, September 15, Ralph Lauren Corporation launched the Pink Pony Campaign, a national initiative to reduce disparities in cancer care by raising awareness as well as enhancing prevention, screening, and treatment in poor and underserved communities.
[63] The Star-Spangled Banner, the original 1813 flag that inspired Francis Scott Key to write the United States National Anthem, was preserved by a $10 million contribution to Save America's Treasures from Polo Ralph Lauren in 1998.
The flag was then unveiled on Wednesday, November 19, 2008, in a new gallery at the Smithsonian National Museum of American History, in Washington, D.C.[64] Ralph Lauren Corporation announced in July 2013 its commitment to restore the elite École des Beaux-Arts in Paris, one of the most influential art schools in France.