The Ram, Jeep, Dodge, SRT and Chrysler divisions were separated to focus on their own identity and brands.

[7] The Fiat Ducato cargo van design has been adopted and is sold as the Ram ProMaster in North American markets, filling the gap created when Daimler ended production of the Dodge Sprinter in 2008.

"[8] Executives at Chrysler have stated their intention to compete in the semi-trailer truck category with Ram, a possibility that is aided by Fiat's ownership of Iveco and an already available network of Dodge dealers.

We need to continue to market as Ram so Dodge can have a different brand identity: hip, cool, young, energetic.

[10] In April 2013, Diaz left Ram Trucks to serve as vice president of Nissan's divisional sales and marketing.

In August 2014, Ram Trucks CEO Reid Bigland was tapped to lead the Alfa Romeo brand in North America.

Allegedly, Fiat Chrysler cut his bonuses in retaliation, which resulted in Bigland filing a whistleblower lawsuit against them.

Ram Trucks entered popular culture in an unintentional way on February 4, 2018, during Super Bowl LII.

Martin Luther King Jr.'s sermon "The Drum Major Instinct" was quickly and widely panned by audiences, academics, news outlets and social media alike.

[27][28] Within hours, content creators on YouTube had made spin-offs ("What Martin Luther King Actually Thought About Car Commercials," "The MLK Super Bowl Ad Dodge Didn't Show You," "What Dodge LEFT OUT Of Their MLK Commercial In Super Bowl," etc.)