He reorganized the company during its time of crisis and is credited with having saved the coffee industry in Puerto Rico.

The situation was the following: many merchants were importing coffee from other countries, of poor quality and freshness, and passing them off as locally produced.

[3] In 1928, hurricane San Felipe destroyed most of the coffee plantations on the island, and the Great Depression also affected the economy.

In 1932, Colón was named general manager of the cooperative and undertook the reorganization of the company during its time of crisis.

Colón was able to convince the Puerto Rican legislature to pass a law against the then-rampant adulteration and contraband of coffee.

The quality of Cafe Rico has received numerous medals and recognition in contests celebrated all over the world.

Recently, the cooperative has started to operate gasoline stations in San Juan, Mayaguez and Ponce.