[2] The company was founded as Uitzendbureau Amstelveen in the Netherlands in 1960 by Gerrit Daleboudt and Frits Goldschmeding (1933-2024) based on an idea for a college thesis.
[9] In 2019, Google contracted with Randstad to collect data for its Pixel 4 facial recognition authentication feature.
Google's stated goal with the project was to make the feature more inclusive by collecting facial data from people with dark skin, and those participating in the research were given a $5 gift certificate.
However, the New York Daily News reported that Randstad project leaders allegedly directed its workers to maximize data collection by deceiving participants and targeting homeless people in Atlanta, Georgia.
[12] After the report was published, Google shut down its field research and was investigating the allegations.